Design preferences, decided together
Find out what your team likes. Leave with brand guidelines.
Send a link to the people on a project. They pick between designs side by side for about four minutes. You get a brand kit to share back, and a brief your coding agent can follow.
Try it: four picks for a made-up brand
Which feels more like Northwind?
Only one thing differs between A and B. Each pick redraws the brand kit and adds a rule to the brief your agent follows.
The brand kit so far. The full kit is below.
Crisp and engineered. Nothing decorative; every detail earns its place.
design.mdThis pick adds a rule for your agent here.
design.mdThis pick adds a rule for your agent here.
design.mdThis pick adds a rule for your agent here.
design.mdThis pick adds a rule for your agent here.
Want the real thing? Take all 38 comparisons for this brand.
How it works
- 01
Create a project
Name the brand or product and say what it is. That text fills every design people compare.
- 02
Send one link
Each person compares 38 pairs of designs. Only one thing differs in each pair, so a pick means something. No account needed.
- 03
Get the brand kit
Their picks become guidelines: color, type, spacing, components, a landing page and an app screen, on a page you can share.
- 04
Give it to your agent
The kit comes with a design brief and tokens your coding agent can read, so what it builds matches what the team chose.
What people decide
Every decision is shown on a landing page, a web app screen and a sheet of components, so the result holds up beyond a home page.
- Overall direction6 options
- Light or dark2 options
- Typeface7 options
- Accent color6 options
- Neutral tone3 options
- Corners4 options
- Spacing3 options
- Surfaces3 options
- Headline voice3 options
- Use of color3 options
- Landing page layout4 options
- App layout3 options
- Imagery4 options
Typefaces: Inter, Geist, Space Grotesk, Plus Jakarta Sans, Instrument Serif, Playfair Display, IBM Plex Sans.